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MSAE Blog

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  • It seems like we're all in the business of webinars these days, so I was intrigued when an invitation to view ON24's 2021 Webinar Benchmarks Report hit my inbox. While most of the association executives we've spoken with recently have expressed frustration with their webinar participation rates, they also acknowledge that webinars will likely remain a part of their education and marketing portfolios read more ...

  • Blog Entry

    Association leaders appreciate the importance of innovation and creativity - especially in light of the pandemic. Revenue loss has caused everyone to consider new business models. But actually fostering and implementing innovation during the crisis has proven to be a challenge for many. Here's a quick list of ten business models to inform and, perhaps, inspire new ideas: Advertising read more ...

  • Blog Entry

    The 2021 Spring Golf Outing has been relocated to The Medalist in Marshall, Michigan due to ongoing capacity limitations. Lowell Weaver and the crew at the Medalist are eager to welcome MSAE golfers back with enhanced safety precautions, upgraded outdoor facilities, and heartier lunch fare! Reserve your space today by registering online or completing the form ! Looking to sponsor? Details available read more ...

  • Blog Entry

    During recent interviews of job applicants, I was struck by how interesting these times are from an employment perspective. As the economy slowly reopens and employers compete for talent amidst Michigan's shrinking workforce [1], we need to remain mindful of what's happening with our current employees. Culture Concern over organizational culture has been a prime decision factor for job candidates read more ...

  • Hybrid meetings are at the top of everyone’s minds as the gold standard when it comes to post-pandemic meetings. But hybrid meetings are not for everyone. During the Hybrid Meetings Rap Session, we explored the key considerations to asking before jump on the hybrid bandwagon. To aid in our discussion, we convened out-of-state association planners, alongside production companies with first-hand hybrid read more ...

  • Blog Entry

    Revenue is the number one concern for association executives - a sharp reality that has been affirmed by MSAE's 2021 Member Survey and Plante Moran's Nonprofit 2021 Outlook Survey. This week's blog explores the pain points and possibilities shared by association leaders in those studies as they chart a course for the future. A Break from Tradition COVID has had a devastating effect on read more ...

  • Blog Entry

    This week the Governor's administration extended the emergency rules requiring employers to continue implementing policies that require remote work for employees where remote work is feasible. In addition to further dampening the economy, ongoing work-from-home requirements have many association leaders concerned about its effect on related issues. The Expectation of Work-from-Home With each read more ...